New campaign launched to attract workers to the primary sector

2 August 2020

A new campaign has been launched to attract people to vital food and fibre sector jobs, says Agriculture Minister Damien O'Connor.

Mr O’Connor this week launched Opportunity Grows Here – a website and marketing campaign funded through Budget 2020 - to attract 10,000 New Zealanders into food and fibre jobs over four years.

“Our primary sector is a huge part of our economy and our brand and it’s going to play a big role in our economic recovery,” Damien O’Connor said.

“It’s a sector that brings tens of billions of dollars to the New Zealand economy every year and accounts for nearly one in every seven jobs, but more Kiwi workers are needed to support its growth. We want to redeploy recently unemployed Kiwis to help fill the gap.

“It can be hard to find information when you are looking for a job and so we’ve built this site to bring opportunities across the primary sector together into the one place, making it easier for employers and for job seekers.

Read the original Beehive press release here.

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